Cybersecurity, critical infrastructure, defense. Your buyer isn't trying to win — they're trying not to lose. We make the purchase defensible.
Get a free score→ 24 hours · no call · no obligationDeep technical capability described to engineers, judged by executives. The translation is missing, and the gap goes undetected for years.
The consequence is physical and public. Water untreated, power down, patients diverted. The strongest materiality in any market, and almost nobody states it.
Capability must become mission relevance, operational advantage and procurement justification. Most marketing never reaches the second.
Scope, stated plainly: we work on material approved for public release and partner with cleared firms for anything inside the fence. We hold no facility clearance and no personnel clearances — and we tell you that before you ask.
Sold in order — intelligence before strategy, strategy before content, content before campaigns. Running campaigns first is the most expensive way to discover the positioning was the problem. Every price here is fixed, not a range — a range would mean calling us to learn your number, which defeats the point of publishing.
We score your site on six measures and send back the three specific things costing you deals, quoting your own copy.
The signature engagement. Threat, market, competitive and buyer layers run in full — ending with the positions nobody in your category has claimed and the evidence you already hold to take them.
Core $18,000 — one sector, up to 20 competitors, 4 weeks. Extended $26,000 — two sectors or up to 35 competitors, 5 weeks. Full $35,000 — up to 50 competitors plus public-sector contract and budget analysis, 6 weeks.
The diagnostic. Every claim on your site audited, three competitors torn down, your funnel baselined, and a 90-day plan with a fixed quote.
We interview six of your customers, then rebuild what your company says — for the evaluator, the sponsor, the signer and the blocker.
For commercial companies moving into critical infrastructure, public sector or defense-adjacent markets. The buyer changes completely, and most companies find that out the expensive way.
Research, white papers and briefings written to survive practitioner scrutiny. The test is whether a detection engineer would forward it.
Your buyers search for the problem, not your product. Keyword and intent mapping, technical audits, content briefs, AI search visibility.
Quarterly intelligence, standing message stewardship, technical content and one growth channel — run as a single system with reporting on pipeline, win rate and cycle length.
Bought separately those come to about $18,000 a month. The premium buys integration and a standing strategy layer, not a discount. We don't sell all five practices as a bundle — one firm cannot deliver five well at any believable monthly price.
The hero names a technology category and stacks four AI references before reaching a consequence. Meanwhile the site already carries $1B in daily trades, 32 million people's power, 16 million patient visits — as a supporting band, not as the argument.
One company, six measures. The Market Intelligence Assessment runs four intelligence layers across a whole category.
My certifications map to the companies I work with. Security+ for the fundamentals. PenTest+ for the attacker's side of the table — which is what offensive security firms are actually selling. Splunk because the SOC console is where detection vendors live. I'm working toward the CHFI now, which is the forensics end.
I also studied Management Information Systems at Drexel — the discipline that sits between the people who build systems and the people who decide what they're worth. That gap is the whole reason this company exists.
I can follow your architecture conversation, and I can translate it for the executive holding the budget. Most agencies in this market can do neither.
No account managers, no handoffs. You work with me.
Send us your URL. In 24 hours you'll have your score and the three things losing you deals. Free, and yours to keep whether you hire us or not.
Get a free score→ hello@thedwellreport.com